Re: UKNM: Online Media Buying/Selling..end of the personal touch?

[Manar Hussain]

Automating these areas is a lot harder than you might imagine ...

non-linear systems, best done with genetic algorithms to give you "good

solutions" rather than the "correct" solution blah blah blah.


Could say more but I imagine it's more than a little off topic ... 


Still I know of several very interesting projects that have been done to do

with "robot" (or agent) interaction that through up interesting angles on

how a world with online agents doing our pricing and buying for us all

might pan out .... things like people wanting taxis being one class of

agent and people driving taxis being another with variable/evolvable

charging and tipping etc. 


>I agree. Robots can trade far more efficiently than people, however it's

>worth noting that the offline media world still haven't sorted out an

>acceptable system for trading TV airtime (they can't even automate their

>booking systems to talk to each other) despite the savings of such a system

>being worth millions.

>

>Relying on optimisation to plan and buy adspace is one of those seemingly

>simple things that proves horribly difficult in reality. When I used to

>plan offline campaigns the optimiser always came out with absolute rubbish.

>Machines are very good at spotting low prices but when it comes to spotting

>good *value* you still need someone with experience to judge the pros and cons.

>

>Nick

>Suckley Media

>Independent media planning for the net

>

nick [dot] suckleyvirgin [dot] net

>0171 286 2575