UKNM: Re: Tim Catches Up

[Simon Heywood]

Hear hear!

And the same goes for business marketing too, not just consumers in my view.


Simon Heywood

Zianetti Ltd www.zianetti.co.uk


----- Original Message -----

From: "Tim Ireland" <

timdesignercity [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: 16 October 2000 15:37

Subject: UKNM: Tim Catches Up



> Sorry, I've been off on a well-earned break - in response to 7 days of

> discussion that I really wish I had been here for, I would just like to

say:

>

> - Regarding companies who claim to be able to get you to the top of the

> search engines:

> They usually mean they can get you a top result for the search query

> "uniquebrandname".

>

> - Regarding agencies that tout a list of online marketing buzzwords

without

> any indication of philospohy or methodology:

> Yesterday I nailed a propellor to the side of my house - it is now

> officially an aeroplane.

>

> - Regarding Viral Marketing:

> Something that propogates naturally, usually as a result of the quality

> and/or appeal of the offering itself is purely viral - though sometimes

> (especially on the web) the *way* it is offered plays a very big part.

> Anything that involves crap like 'acquaintance spam' is more like chemical

> warfare.

>

> - Regarding 'alternatives':

> Successful marketing, online or otherwise, starts with the conception of a

> good product and ends with the consumer's (hopefully ongoing) happiness.

> There is no alternative.

>

> Tim Ireland

> Director of Marketing

> www.designercity.com



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