UKNM: RE: Viral Marketing #2 - "too much success"

[Mike Grenville]

> Alex bainbridge > http://www.first48.com wrote

> We are a adventure & backpacking travel tour operator - and want to give a

> tour away for a specific viral campaign - our problem is that

> lots of people might end up wanting it - and could probably come up with a

way of signing

> lots of people up (or whatever is required virally) - and we

> could lose out.

> Anyone any "too much success" stories for viral marketing?


Hoover is the best example that springs to mind.

One of the lessons from that was (apart from making sure you can fulfill)

is to make sure the Terms and conditions of the offer are well thought out.


Mike Grenville

VP Country Operations

RealCall - Real-time alerting for Web • WAP • Digital TV

http://www.realcall.com

mgrenvillerealcall [dot] com (mailto:mgrenvillerealcall [dot] com)

Mobile: +44 (0)7974 924 289

Tel: +44 (0)20 7233 9733



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