Re: UKNM: FMCG marketing on the web and how to do it (was money / drain)

[Andy Theyers]

At 09:10 03/09/99 +0100, you wrote:

>But if you combine the power of the banner/button/sponsorship with the

>unlimited creative potential of a good web design agency given a free hand

>to create a campaign-specific microsite then I think you ought to have

>something that will outsell a parallel campaign on print, poster, or (oh

>blasphemy!) TV.

>

>Or could you?

>

>Nah! let's stick to web sites with "about us" "contact us" and "our clients"

>buttons. Makes it easier to write the client proposal.


Hmm...  Pepperami and www.fa-carling.com


Very nice it was too.  A microsite, advertised in traditional media and linked off the main site.  Added value to the Pepperami brand and added short term value to the fa-carling site (change in side content on a very heavily used site).  It was only there for 2 months and was deemed a success all round.


Oh - hang on a minute.  That'll be two successful FMCG approaches in one sentence.


Ah well


Andy 

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