RE: UKNM: Iceland turns up the heat

[Janet Hare]

Iceland launching online shopping is an interesting one given that their

core shopping audience offline is probably C2 and below.


As over 70% of the UK online population are ABC1's, does this mean that

Iceland are targeting the more 'up-market' shopper, or are they confident

that the free ISPs such as CurrantBun etc. are getting sufficient numbers of

lower socio-economic groups onto the web and into online shopping?


Or am I just being a snob??!


Janet.


> -----Original Message-----

>

From: MatthewWmaximtraining [dot] com [SMTP:MatthewWmaximtraining [dot] com]

> Sent:	07 September 1999 16:44

>

To: uk-netmarketingchinwag [dot] com

> Subject:	RE: UKNM: Iceland turns up the heat

> 

> £40 minimum spend?? thats a lot of burgers and pizza's!!

> 

> Mat

> 

> -----Original Message-----

>

From: Robin Grant [rgrantorganic [dot] com (mailto:rgrantorganic [dot] com)]

> Sent: Tuesday, September 07, 1999 3:15 PM

>

To: 'uk-netmarketingchinwag [dot] com'

> Subject: UKNM: Iceland turns up the heat

> 

> 

> http://news.bbc.co.uk/hi/english/sci/tech/newsid_440000/440079.stm

> 

> Online grocery shopping - the service is free (min £40 spend) and covers

> 97%

> of UK population.

> 

> Looking promising...

> 

> :)

> 

> Robin

> ______________________________________________

> Robin Grant, Senior Producer, Organic, London

> tel: +44 171 644 2614    mob: +44 973 638 390

> icq: 362763            http://www.organic.com/

> 

> ----------------->  http://www.perfect.co.uk/ 


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