RE: UKNM: Iceland turns up the heat

[Steve Johnston]

If I am not mistaken, those FMCG brands within Iceland are identical to

those within my more upmarket shopping experience at Tesco. So as long

as I don't have to cross the threshold and join the great unwashed in

the Iceland store then what the hell do I care. This is a service that I

can see the benefit of, and my current intermediary is not offering it

to me, and the stuff is probably cheaper too. No brainer.


(For those who are ironically challenged, please use your imagination

with the second sentence of this post, before responding.) 


Steve Johnston

steve [dot] johnstonentranet [dot] co [dot] uk

Mobile +44 (0)7901 853273

Office +44 (0)1491 878787



> -----Original Message-----

>

From: Janet Hare [janetharenewmill [dot] co [dot] uk (mailto:janetharenewmill [dot] co [dot] uk)]

> Sent: 08 September 1999 10:11

>

To: 'uk-netmarketingchinwag [dot] com'

> Subject: RE: UKNM: Iceland turns up the heat

> 

> 

> Iceland launching online shopping is an interesting one given 

> that their

> core shopping audience offline is probably C2 and below.

> 

> As over 70% of the UK online population are ABC1's, does this 

> mean that

> Iceland are targeting the more 'up-market' shopper, or are 

> they confident

> that the free ISPs such as CurrantBun etc. are getting 

> sufficient numbers of

> lower socio-economic groups onto the web and into online shopping?

> 

> Or am I just being a snob??!

> 

> Janet.

> 

> > -----Original Message-----

>

> From: MatthewWmaximtraining [dot] com

>

[SMTP:MatthewWmaximtraining [dot] com]

> > Sent:	07 September 1999 16:44

>

> To: uk-netmarketingchinwag [dot] com

> > Subject:	RE: UKNM: Iceland turns up the heat

> > 

> > £40 minimum spend?? thats a lot of burgers and pizza's!!

> > 

> > Mat

> > 

> > -----Original Message-----

>

> From: Robin Grant [rgrantorganic [dot] com (mailto:rgrantorganic [dot] com)]

> > Sent: Tuesday, September 07, 1999 3:15 PM

>

> To: 'uk-netmarketingchinwag [dot] com'

> > Subject: UKNM: Iceland turns up the heat

> > 

> > 

> > http://news.bbc.co.uk/hi/english/sci/tech/newsid_440000/440079.stm

> > 

> > Online grocery shopping - the service is free (min £40 

> spend) and covers

> > 97%

> > of UK population.

> > 

> > Looking promising...

> > 

> > :)

> > 

> > Robin

> > ______________________________________________

> > Robin Grant, Senior Producer, Organic, London

> > tel: +44 171 644 2614    mob: +44 973 638 390

> > icq: 362763            http://www.organic.com/

> > 

> > ----------------->  http://www.perfect.co.uk/ 


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