wired

This is a Guest Blog by Frank Rose, Contributing Editor of Wired US, who's recently written and released "The Art of Immersion".

Everywhere I go this year, I seem to run into a branded content discussion.

From DIY Days in New York, to the “Brisk: Machete” panel I did with Robert Rodriguez and Dann Trejo at SXSW interactive, to the Branded Content Salon I spoke at at LBi London, to Morgan Spurlock’s POM Wonderful Presents: The Greatest Movie Ever Sold at Hot Docs and Sheffield, the idea that brands can commission entertainment instead of merely advertising in it keeps popping up.

We caught David Rowan, Editor of Wired UK for a quick chat after the Game On! Games and Brands panel, sponsored by Nokia and JWT, on Weds 9th February as part of Social Media Week London.

It might sound like a slightly odd mixture, but the combination of digital futurology, a chance to hear Wired UK's, David Rowan whilst chowing down on a cream tea, sounds like a rather ideal Friday afternoon.

Organised by the (prepare for your afternoon tongue-twister), Creative Industries Knowledge Transfer Network, or (thankfully) KTN, who have already run a major nationwide survey and carried out interviews with leading figures as well as workshops and networking events, Digital Lounges, nationwide.