ecommerce

If you’re spending money on driving people to your website, you need to make sure your landing pages are working hard to squeeze every last drop of business out of your visitors. By testing your landing pages, you learn what your visitors like and respond well to.

AdWords 201 expands on the basics introduced in AdWords 101.

At Digital East 2010, hear from dozens of industry thought leaders and innovators on topics such as Social Media, Cloud Computing, Web Analytics, Online Marketing, Ecommerce, Email, and Search among others.

Our popular Drupal workshops are returning for a triumphant second round in October. The course is aimed at: people who want to become Drupal developers, graphic designers who want to start building websites, and developers who use frameworks such WordPress.

One-day workshop covering the business-side of planning, creating and pitching multiplatform content. Great for crossover projects between tv, web, mobile and app. Practical session, great insider insights, case studies, hands-on pitch at end with advice. Eligible for up to 80 per cent saving through Skillset Multiplatform bursary.

The Virtual Goods Summit focuses on the emerging market opportunity for virtual goods and economies. Once restricted to the world of online gaming, virtual goods and currencies are beginning to influence the development of social networks, community sites, and many other new and exciting markets.

The conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns as this is the place where internationally renowned experts explain how to improve sales and dramatically increase your site’s conversion rates.

This is our one-day Google AdWords foundation course, held in London. It covers the fundamentals of advertising with Google AdWords, with a view to getting those who are new to AdWords, or who have never had AdWords training, up to speed. The course looks at the strategies, tools and techniques used to achieve successful AdWords campaigns.

If you’re spending money on driving people to your website, you need to make sure your landing pages are working hard to squeeze every last drop of business out of your visitors. By testing your landing pages, you learn what your visitors like and respond well to.

A solid understanding of Search Engine Optimisation (SEO) is essential if you own, manage, create or buy websites. By avoiding common mistakes and ensuring you follow Google best practice, you’ll start to discover that gaining traffic from organic listings isn’t as hard as you thought.

This is the follow-up to our Google Analytics Introduction course, and focuses more on technical implementation and configuration. If you are going to use Google Analytics data to make changes to your business, you need to make sure that data is accurate.

Attend this full day workshop and gain an in-depth understanding into the latest best practice advice and case studies on online lead generation.

An intensive one-day conference that explores the digital age exploring which channels to adopt into your strategy? How can you pull out the best marketing tools from the ones which may be a passing fad? And how can you integrate them into your existing plans so you can continue to drive leads and grow sales?