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The Learning Social Media By Doing Course

The Learning Social Media By Doing Course is an intensive ‘bring-your-own-laptop’ course in which you receive hands-on training in using the main social networking platforms to grow and market your business or organisation. We share actionable insights that have helped Real Fresh TV generate business using social media since launch in 2006.

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Date: 15 September 2010
Location: One Central Park, UK

Social Media Starter Course

The UK’s longest running ‘social media for beginners’ course, the Social Media Starter Course, launched in 2008, is designed to demystify social media marketing for those unsure and uncomfortable about it! We share actionable insights that have helped Real Fresh TV generate business using social media since launch in 2006.

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Date: 14 September 2010
Location: One Central Park, UK

Social Media Monitoring Training Course

The Social Media Monitoring Training course is designed specifically for business owners and marketing professionals who, now proficient with social media, need to track and measure mentions of brand or brand keywords. We share actionable insights that have helped Real Fresh TV generate business using social media since we launched in 2006.

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Date: 21 September 2010
Location: One Central Park, UK

Introduction to Social Media for Media Professionals

The UK’s longest running ‘social media for beginners’ course, the Social Media Starter Course, launched in 2008, is designed to demystify social media marketing for those unsure and uncomfortable about it! We share actionable insights that have helped Real Fresh TV generate business using social media since launch in 2006.

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Date: 16 September 2010
Location: One Central Park, UK

Google Caffeine Boosts Coffee Sales for SEOs

They've Got an Awful Lot of Coffee in Brazil by Giuseppe Del Monte

There have been some quite big changes in the way search engines work over the past 6-12 months, mainly due to Google rolling out what they’ve nicknamed the Caffeine update.

All this means that SEOs now need a lot more coffee so that they can stay awake all night long wondering how the heck to optimise their clients’ websites. 

So what is this Caffeine? In a nutshell, it is a new web indexing system that means that the crawling and indexing of web pages now happens in parallel (in the past these were two separate things). The impact this has is that the current index (and thus the search results you see) are now far closer to real-time. Gone are the days of waiting for your latest blog post to get indexed; this has probably already happened by the time you’ve boiled the kettle.

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The Web Business Tool-Box: Practical Lessons for Web Companies and Entrepreneurs

A weekend workshop that addresses common business issues in web and tech companies through a no-nonsense approach. Topics covered will include how to choose the right programmers, how to manage software projects, and how to conduct effective online marketing.

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Date: 16 October 2010
Location: Ravensbourne College, UK

MINIBAR WORKSHOP: Business Model Development for Web Start Ups

This workshop will focus on how to build revenue models ranging from freemium models, subscription, to b2b2c options.

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Date: 13 October 2010
Location: Young Foundation, UK

ONLINE BUSINESS ESSENTIALS 3: Effective Search Engine Optimization Strategies

All businesses want to show up first in an organic search on Google and Bing, but how can you achieve this? This workshop will give you an overview of effective techniques and show you how to get ahead of the competition and increase your customer base and revenue.

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Date: 30 September 2010
Location: T8-04 Tower Building, UK

MINIBAR WORKSHOP: Fundraising and Investment Strategies

In this workshop, we hope to help you discover appropriate ways of fundraising for your company, such as: when and when not to go to a venture capitalist; methods for designing a fundraising strategy, and common issues to watch out for.

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Date: 29 September 2010
Location: Young Foundation, UK

ONLINE BUSINESS ESSENTIALS 2: Increase Your Online Visibility

This workshop will introduce Google Analytics and explain how to use it effectively and how to integrate it into marketing campaigns. Other analytics tools will also be considered, and participants will be given advice on how to analyze the origins of their web traffic and convert their traffic into sales.

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Date: 22 September 2010
Location: T8-04 Tower Building, UK

ONLINE BUSINESS ESSENTIALS 1: An Introduction to Online Business

The first workshop in the Online Business Essentials series provides an introduction to the skills required for putting a business online and creating an online presence.

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Date: 21 September 2010
Location: T8-04 Tower Building, UK

Web Analytics

To optimize return on investment you need to measure how users react to campaigns and most importantly what makes a visit into a sale (conversion). In this workshop we will introduce tools and techniques used analyze web traffic.

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Date: 15 September 2010
Location: Young Foundation, UK

Search Engine Optimization

This workshop will explain how to pick the right key phrases that best fit your business, identify who your searchers are, and which search engines would be best used to draw them in.

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Date: 1 September 2010
Location: Young Foundation, UK

MiniBar Data about Data

This month we will focusing on Metadata - the data about data that lets us find content, contextualize it, stream it etc. As part of an upcoming funding call on 'metadata' by the Technology Strategy Board, we will be hearing more about it from some experts.

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Date: 27 August 2010
Location: Corbet Place Bar, UK

VRM + CRM 2010

The purpose is to get VRM and CRM developers and other interested parties (such as CRM customers) together to start building out the common ground between them.

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Date: 26 August 2010
Location: Harvard University Law School, US