Music 2 Mobile

Event Info

Tue 30 Oct, 2007 at 12:00am
The Basement
MCPS-PRs Alliance, 29-33 Berners Street
London, W1T 3AB, UK
Cost: £50 Standard; £45 Trade Body Members; £35 Members


As the music industry’s hottest new sales platform and possibly the main vehicle for future music consumption, the mobile phone is now a must for those keen to market and distribute their music to the widest possible audience.

The UK is leading the European market for mobile music, with ‘music’ handset penetration now standing at an impressive 40% (BPI, 06/07), while MusicAlly recently estimated that UK users download as many as many 1.3million tracks a month using mobile phones. Above all else, mobile phones are pretty much omnipresent - we carry them with us wherever we go - meaning that for the tech-savvy music marketer, potential custom is always just a few clicks away.

This two-part seminar will explore the world of possibility associated with mobile music, as well as debunking the myth that only larger labels have the necessary resources to capitalise on its potential. Equally suited to labels and individual artists, this session will see top notch industry speakers sharing tips and techniques to suit all levels of expenditure - from the tightest of budgets upwards.

The evening kicks off with an in depth look at mobile as a marketing tool, while the second part will examine the fine art of mobile distribution.



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