Monetising Mobile
Event Info
Description
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
Monetising Mobile
Wednesday
May 26th, 2010
BAFTA
195 Piccadilly
London W1
OverviewIn July 2008, Apple started the second age of mobile content in the West when it launched the iTunes App Store.
Every other OEM is in the app space now, and Apple has marched towards three billion downloads.
But it’s not all roses. Consumers are grappling with the sheer volume of apps available, and content providers are struggling to make a living from a market dominated by free apps and a nascent advertising ecosystem.
There’s lots to discuss. Which is why Mobile Entertainment is delighted to present a special conference dedicated to apps and widgets – and specifically how to make money from them.
Tickets & SponsorshipTicket price: £229 +VAT.
Sponsorship:
Katy [dot] Grant
intentmedia [dot] co [dot] uk
Delegate
Bookings: Jodie [dot] Holdwayintentmedia [dot] co [dot] uk
The Conference starts at 4:30pm and will be followed by an evening of networking, dinner and drinks.
Tickets are £229.
The agenda for the day is as follows:
5:00
Introduction
Tim Green – executive editor, Mobile
Entertainment
5.05 Market overview
Stuart
Dredge – online editor, Mobile Entertainment
This man knows
everything about the app market, and he'll outline the most exciting
developments in the space
5:20 How to achieve 50m
downloads
Andrew Fisher, CEO of Shazam
Find out
how the music ID firm became a poster boy for the app space using
subscriptions, bundles and partnerships.
5:35 Commercial
break? The reality of ad-funded apps
Russell Buckley, VP
of global alliances, AdMob
The formats, the pay-outs, the
metrics and more.
5.50 Release the money inside – in-app
payments
Ray Anderson, CEO, Bango
Is it
realistic to give it away free and make money later? Find out from the
veteran of mobile payments.
6.05 Spread the word
Volker
Hirsch, strategy advisor, Scoreloop
How to get users to do the
marketing for you
6.20 Where's my app at?
Matt
Pollitt, head of communications, ustwo
It can be hard to keep
track of your app. Hence tools like ustwo's PositionApp that deliver
chart metrics from multiple stores.
6.30 Apps in half an
hour for £100
Caroline Van den Bergh, head of product,
Golden Gekko
Check out the DIY tools that bring app building
within the reach of the cash-strapped and the non-techie.
6.40 Coffee break
7.10 Which business model is best
for me?
Ad-supported? Subscriptions? Micro-payments? A panel
shares its insights...
Nicholas Lovell, founder, Gamesbrief
Scott
Seaborn, head of mobile, Ogilvy Group
David Gibbs, general manager
of mobile, Sky
Bernadette Lyons, MD, Mach
Charles McLeod, CEO,
Metaflow
7.30 Ask the app store owners
A
chance to ask questions about business models, developer support,
addressable markets and more
Phil Northam, Samsung Mobile
Innovator
Patrick Mork, VP of marketing, GetJar
Ray de Silva,
enabler of commercial partnerships, Vodafone Internet Services
James
Parton, Head of O2 Litmus
Sanyu Kiruluta, senior application
development consultant, RIM
Scott Apeland, director, Intel Software
Network
7.50 Networking, dinner, drinks
12pm Event closes
