Digital Media Sales Certification

Event Info

Wed 12 - Thu 13 Sep, 2012 from 9:00am - 5:00pm
IAB Office at the Ad Lab
116 E 27th St, 8th Floor
New York, 10016, US (Map)
Cost: $995.00



The digital advertising field develops at breakneck speed. Because of its rapid evolution, a constant challenge exists for sales professionals to keep abreast of emerging innovations, best practices and existing guidelines. In addition, training standards don’t yet exist—the digital world doesn’t have a Bar exam or a Series 7. As a result, sales professionals in the industry often have varying levels of knowledge and skills.

Having already set many of the standards for the digital world, the Interactive Advertising Bureau (IAB) is adding a new standard for digital salespeople through its new IAB Digital Media Sales Certification, and Econsultancy has been selected to provide training for this program.

The two day course is broken down into manageable modules including tools of the trade, how digital changed the paradim, digital media products, targeting, measuring digital media, the mechanics of digital media, digital media math, selling digital media, ad operations- supporting digital sales, from quote to cash, and recent media trends and products.

What You Will Learn:

• Tools of the trade

• How digital changed the paradigm

• Digital media products

• Targeting

• Measuring digital media

• The mechanics of digital media

• Digital media math

• Selling digital media

• Ad operations

• Recent media trends


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