FLASH: MACROMEDIA ANNOUNCES AUTOMATED SITE CHECKER

[Damien Morton]

New Technology to Enable Rapid Evaluation of Multimedia Development efforts 


San Francisco, California -November 8, 2000-Macromedia, Inc. (NASDAQ: MACR)

today announced an automated site checking toolkit for developers of

interfaces using the media capabilities of the Macromedia Flash Player. The

toolkit, code-named "CheckItOut," will provide developers with a set of

psychometric feedback paramaters on user interface controls for Web

applications built with Macromedia Flash. CheckItOut is being presented

today at the 4nd Annual Multimedia Developer Conference and is expected to

be available through a free public beta in December, 2000.


"The Macromedia Flash Player offers application developers a ubiquitous and

flexible client," explained Wolfram Fashwick, chief technology officer for

Macromedia. "Flash user interfaces are low-bandwidth, reliable,

cross-platform, and highly interactive. CheckItOut will make it easier to

evaluate graphically rich Web applications for the next wave of Internet

business solutions."


Additionally, developers can evaluate the output of the Macromedia Generator

server . With Macromedia Generator, developers can build sophisticated

server applications to deliver customized or data-driven graphical content

to the Flash Player client at run-time. With the compilation of graphics

processed by the Generator server, developers can build robust, graphically

rich interfaces without affecting client-side performance, ensuring an

optimal user experience.


ABOUT MACROMEDIA

Macromedia is passionate about what the Web can be. Its award-winning

products empower developers to provide the most engaging experiences on the

Web, and enable more effective e-business. Headquartered in San Francisco,

Macromedia (NASDAQ: MACR) has more than 1,200 employees worldwide and is

available on the Internet at www.macromedia.com.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

flasher is generously supported by...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

   flashforward2000 and the Flash(tm) Film Festival

 November 27-29, 2000, LONDON, National Film Theatre


   Produced by United Digital Artists and lynda.com

-Sponsored by Macromedia, Adobe Systems and Apple Computer

-http://www.flashforward2000.com  or UK tel. +44 (0870) 751 1526

       Register before November 10 and save £200

            http:// www.flashforward2000.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/flasher or email

helpchinwag [dot] com