Re: UKNM: The Power of One

[Tomski]

reallymoving.com - so many words; so little incentive to bother reading

them ...

...so many forms; so few up front reasons for this info being required...


(6 out of 8 of the tabbed top nav links include the word "home", which

confuses dumb people like me)


UpMyStreet's "Find My Nearest" service cuts the my mustard...

http://www.upmystreet.com/nearest.php3?location1=N5+2PL&cat=I95788204



At 10:59 14/08/2000 +0000, you wrote:

>On your complaint letter - I can't tell if you were supportive or not.

>

>I can fully understand the complaint - all in one to me means just that.

>Perhaps the complainant should have tried www.reallymoving.com as this

>provides exactly what they were looking for, just over the web

>

>Russell

>

>

>From: "Tim Ireland" <timdesignercity [dot] com>

>

>Reply-To: uk-netmarketingchinwag [dot] com

>

>To: <uk-netmarketingchinwag [dot] com>

>>Subject: UKNM: The Power of One

>>Date: Mon, 14 Aug 2000 10:18:23 +0100

>>

>>From:

>>http://www.itc.org.uk/divisions/ad_spons/ad_complaints/show_complaint.asp?

s

>e

>>ction=news&date=June+2000&ad_complaint_id=355

>>

>>--------------------------------------------------------------------------

-

>-

>>----

>>MISLEADING SCOOT

>>Advertising Agency: BMP DDB Needham

>>

>>Complaint from:  1 viewer

>>

>>Nature of Complaint: An advertisement for Scoot illustrated the services

>>available to a customer moving house. The voiceover stated "Moving house.

>>My

>>people can give you information on removal services, estate agents,

>>decorators ... all in one go".

>>

>>The complainant found the advertisement misleading because, when a caller

>>contacted Scoot, he could only obtain one contact number per call. This

>>seemed to be contrary to the impression given in the advertisement.

>>

>>Assessment:  The ITC agreed the advertisement was misleading. Scoot pulled

>>the advertising during the course of the investigation.

>>

>>Decision:  Complaint upheld.

>>--------------------------------------------------------------------------

-

>-

>>----

>>

>>First up, I would like to introduce a new term for the

>>Non-Internet-eNabled;

>>'Ninnies' - but good on this one for bringing something interesting to

>>light.

>>

>>In future when we view a TV commercial for a dotcom, can we expect to

>>see/hear:

>>

>>"sillyname.com gives you to access to a shipload of information at the

>>click

>>of a button etc. etc."

>>Closely followed by the required disclaimer (in 5-point plain type for a

>>minimum of 3 seconds): "Internet Access Required."

>>

>>Actually, lets go one step further, just to make it interesting for those

>>dotcoms who wish to advertise on radio:

>>"Internet Access Required. You will need to be able to operate a standard

>>web browser to access this site."

>>

>>Tim Ireland

>>www.designercity.com

>>www.another.com

>>www.buymybook.co.uk



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