UKNM: Spam/email targeting

[Tom]

>Friday August 11, 2000

>

>Dear Tom,

>

>Our sources tell us that you're the ultimate Bon Jovi fan. Well,

>you'd better sit down for this? Jon and the boys are coming to a

>town near you! Find out when and where the New Jersey heartthrobs

>will be playing by searching CDNOW's Concert Calendar at:

>

>http://p04.com/t.d?VEL2v06->=/cdnow.com/concertcalendar/from=rex:x:cdn:0810

bonjf

>

>Plus, catch ALL the action of Bon Jovi's glam rock show at CDNOW's

>Summer Concert HQ, where you can...

etc etc. etc.


Now, here's a good example of how to really get it wrong. CDNow's mails

usually detail some good things, namely which of the titles in my wish list

are on sale. I glance at the mail, decide if I can afford a CD, and then

behave accordingly. This is A Good Thing, for which I subscribed.


I wasn't aware that I was The Ulimate Bon Jovi fan, however. Or indeed that

those New Jersey Heartthrobs would be playing an American town apparently so

near London. So, suddenly CDNow have gone from "useful and helpful" to

"incompetent jerks" in one mis-targeted spam. Bon Jovi, indeed........anyone

know of a good libel lawyer?


Tom Dussek

Tui



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