RE: UKNM: Free for all content?

[David Bentley]

there are no hard and fast rules - depends primarily on the worth of your

content and whether an audience is willing to pay for it.  I have just

finalised a B2B project almost exclusively content based with a tiered

structure of free/subscription/super subscriber...  but then again the

premise behind the idea was to develop content that would be unique and

worthwhile to the target audience...  I guess you need to work out 2 things;

1) what is the relationship between the content and the real benefit of the

site to the end user...  if the site is entirely content based a

subscription model could work as long as the content has real value (2) if

this is the case will the market support a subscription model/what price

point etc etc....


B2B is obviously easier than B2C from a subscription PoV though.  And

subscription is not unusual....  however there are 2 outcomes by giving

content away...  higher traffic figures thus more advertising revenue or

lower traffic figures, higher quality targetted ad revenue as you know the

subscriber profiles but also sub revenues...  that is why we plopped for a

mixture of the 2...  free content to wet the appetite and to build ad revs

and also pursuades users towards subs and more targeted ad opportunities.


Hope this helps/makes sense!


DB


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of SIMON

BELL

Sent: Friday, August 11, 2000 3:43 PM

To:

uk-netmarketingmail [dot] chinwag [dot] com

Subject: UKNM: Free for all content?


Dear All,


In a B2B context, can anyone tell me whether it makes more sense to make

content (news, reviews, advice etc ) free for all or reserve it as an extra

to the primary serive or product one is charging for.  Or can someone point

me to a source that can.


Tx


Simon



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