UKNM: Re: UKNM Digest V1 #324

[philip gusterson]

 >Maybe I'm being unfairly flippant, but if my phone is going to send me SMS

  >messages or whatever everytime I pass a shop signed up to this service, 

then

  >how long is my phone's battery going to last? >

  >And surely it will be even worse if you're in a car - as you'll be 

covering

  >a greater distance in a shorter period of time (especially in urban 

areas)..

  >is this not likely to drive mobile users insane? > >Cheers, > >D.


Battery technology in Japan is more advanced and this is not such an issue. 

The messages will come via p-mail which uses very little battery memory. 

With regards to the intrusiveness, the model will be permission marketing. 

For example you allow Starbucks to p-mail you to let you know when a friend 

is within 300 metres. With that service they will tell you where the nearest 

Starbucks is so you can meet your friend. Sounds like a great service right? 

So Starbucks are branding to you and you're happy! When you go in to 

McDonalds you'd be offered a free meal in exchange for your mobile no. etc. 

etc. Companies may also start sponsoring phone calls to reduce the cost etc. 

Endless possiblities


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