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Subject: RE: UKNM: fantastic
From: Stewart Dean
Date: Thu, 23 Dec 1999 10:20:55 GMT

Customer service - can't beat it.

Forget all the tech stuff - that's the easy bit; the design - window
dressing; the ads - will get awareness but no garanteed repeat visits.

But keeping the customers happy? Best to rememeber the old media way of
doing things and with a few pounds sloshing around in a start up's pocket it
appears to make more sense to spend it on getting customer good will, ie
reducing prices, than some of the excesses some have (TV ads etc). It
should establish the name and hopefully spread a reputation via word of

Happy holidays y'all

> Stewart Dean - SDeanatscient [dot] com
> Customer Experience Engineer
> Scient*: The eBusiness Systems Innovator*
> http://www.scient.com

-----Original Message-----
From: Richard Houston [Richard [dot] HoustonatUK [dot] Circle [dot] com (mailto:Richard [dot] HoustonatUK [dot] Circle [dot] com)]
Sent: Thursday, December 16, 1999 10:24 AM
To: uknm
Subject: UKNM: fantastic


blackstar appear to have decided to send a free video to each their
customers for christmas. i got mine yesterday. it was "it's a wonderful

what a good idea. i have hardly stopped recommending them since.

tis the season to be jolly.

richard houston
strategy group
circle.com london
telephone: 0171 843 4621

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