RE: UKNM: Toys R US - site, outdated - who does it???

[Glen Collins]

> I don't see the end of paid for services, I see them staying but

> offering some form of enhanced service that the free service does not

> offer.


Exactly.  Price is obviously only one part of the mix in any market place -

although new media has it's interesting little facet's it's still not

removed from this.


You get people onto your service through the other parts of the mix, eg

distribution, promotion and the actual product.  They'll stay on your

service because of these and also any real or manufactured barriers to exit.


Why do some people stay loyal to BMW cars despite the fact that they're the

same spec as a cheaper car?  Probably because of the image of the car which

has been built up through promotional efforts over the years.


Why will some people buy a subscription to FHM for years?  Probably because

the brand qualities brought out through the content result in them being

loyal to the magazine.


Why will someone buy a packet of Swan matches instead of Brymay matches?

Probably because they are the ones their local newsagent stock.


Why will someone stay with their mobile phone provider?  Probably (up until

recently) because they want to keep their mobile phone number they've had

for years.


As we go on we'll see the ISP's (paid, free, expensive, cheap) deciding

exactly what their brand image is and fitting their marketing around this.

Up until now it's been more a case of "be there and they will come..." or

"chuck money at it and they will come".  This is bound to become a bit more

sophisticated in the following months / years.


Glen


> Other views etc....

>

> Leslie

>

> ___________________________________________________________

> Leslie Bunder, technology writer, Teletext on the Web

>

e-mail: LBunderteletext [dot] co [dot] uk (work) or lesliebunder [dot] com (home)

> web: http://www.teletext.co.uk

> tel:  0171 386 3667 (inside UK) or +44 171 386 3667 (outside UK)

> mobile: 07010 701967 (inside UK)  or +44 7010 701967 (outside UK)

>

> > -----Original Message-----

>

> From: Darren Wallace [SMTP:darrencommercenet [dot] org [dot] uk]

> > Sent:	27 January 1999 17:18

>

> To: uk-netmarketingchinwag [dot] com

> > Subject:	Re: UKNM: Toys R US - site, outdated - who does it???

> >

> > Don't know about ToysRUs, but I have heard a rumour that Virgin Net's

> > going

> > free next month.

> >

> > Comments anyone?

> >

> > D.

> >

> > At 16:19 27/01/99 , you wrote:

> > >I thought ToyRUs were going to launch a Free ISP in competition with

> > >Freeserve, well thats what I read on News.com.

> > >

> > >Anyone know any more on this?

> > >

> > >Tim

> >

> > ``````````````````````````````````````````````````````````````````````

> > ``````

> > Darren Wallace  -  Marketing Manager

> > CommerceNet Consortium - UK & Ireland

>

> darrencommercenet [dot] org [dot] uk

> > +44 171 916 2875(T)  +44 171 209 1236(F) +44 410 780 775(GSM)

> > www.commercenet.org.uk (UK & Ireland) www.commerce.net (Global)

 

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