Re: UKNM: UK Online Shopping

[Alex Dale]

> It is a shame that the Americans are pissing on the Brits. Look at

> CDNow.com and Amazon.com, those examples of E-Commerce are amazing and are

> certainly a lot better than anything I've even seen in the UK.


I think that there are a number of reasons behind this.


Firstly, the reluctance a couple of years ago of senior management in the UK

to embrace electronic commerce fast enough. Senior managers were not part of a

generation that was familiar with computers and the Net was seen as "techie

only". Even now, many retailer web sites are still being built as defensive

plays rather than greenfield opportunities.


Secondly, though this is changing, it was difficult for e-commerce start ups

to get access to the sort of capital that could both rapidly grow the

e-commerce businesses in terms of both reach (such as the marketing deals

Amazon did) and technological base.


Alex 

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