RE: UKNM: The Big Retailers - was Toys R Us

[Andrews, Stephen]

Not sure that anyone suggested the big retailers were "so dim" or that

anything was "bloody obvious".  Also not sure that anyone would be

surprised at "how much they know" - after all, correct me if I'm wrong,

the big retailers here have refined most of their trad biz to a highly

efficient £-making machine (no criticism intended) and one would expect

them therefore to come to the party pretty well loaded! 


It's simply an observation that (and the big retailers are not the only

applicable target market here) sometimes it comes down to simply being "

a bit radical" in the thought process; a bit "free-thinking"; a bit "off

the wall" because while one should never ignore their experience of what

they do every day, neither should one be constricted by it.  Perhaps

that's the reason for the recent comment re "why are UK sites crap

compared to US ones?".


Steve 

__________________

Steve Andrews

Cable & Wireless plc



		-----Original Message-----

		From:	Steve Johnston/IMRG [

steveimrg [dot] org (mailto:steveimrg [dot] org)

]

		Sent:	29 January 1999 11:14

		To:

uk-netmarketingchinwag [dot] com

		Subject:	UKNM: The Big Retailers - was Toys R Us


		>Don't the big retailers need someone to tell them that

this whole thing

		>is an opportunity rather than a threat (isn't that the

new media

		>marketeer's message?).


		Every 'new media marketeer' thinks they are meeting this


		bloody-obvious-retail-opportunity-why-are-they-so-dim'

type stuff for the 

		first time, and then they rush off to make the same

mistakes as every other 

		new ....... You lot are talking like you've never met a

real-life big 

		retailer. Of course, if you were members of the IMRG you

could come and 

		tell them yourself, but you will be surprised by what

they already know. 


		The IMRG does its little bit to pull the whole industry

together to avoid 

		such tedious repetition and, no offence, not as a

self-referential strata 

		like UKNM. The IMRG community has a scope and depth that

will surprise you.


		Here they are:

		http://www.imrg.org/about/memberslist.htm


		Next Members Meeting is on 10th February, and Mr Danby

from Freeserve will 

		be one of those presenting, current confirmed attendees

number 85.


		Mail me off list for further details.


		Hell, you may even want to join up straight away...

		http://www.imrg.org/join/index.htm


		(Sam, apologies for the advert.)


		Steve Johnston

		Director of Development

		The IMRG (Interactive Media in *RETAIL* Group) 

		http://www.imrg.org

		07000 46 46 74


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