Re: UKNM: The Big Retailers - was Toys R Us

[Steve Johnston/IMRG]

>

---Steve Johnston/IMRG <steveimrg [dot] org> wrote:

>>

>> >Don't the big retailers need someone to tell them that this whole thing

>> >is an opportunity rather than a threat (isn't that the new media

>> >marketeer's message?).

>> 

>> Every 'new media marketeer' thinks they are meeting this

>> bloody-obvious-retail-opportunity-why-are-they-so-dim' type stuff for  the 

>> first time


>Yeah! Fight! Fight! Fight!


Yawn.


>Seriously, the one topic that has yet to appear in this thread is the

>aspect of e-commerce that isn't retail, but business-to-business

>procurement.


Yeah, that's right Sajid, because its duller than dishwater.


>Yours truly thinks (and it's an unsubstantiated conviction) that until

>we live in a society where it's as feasible for low-income households

>to get online and buy as it is for the affluent, retailing to the

>consumer will never really take off big time. Anyone care to hazard a

>guess as to how much of the UK population has net access at home & a

>credit card?


I'd be more interested in the demographic profile of homes with satellite 

systems and cable access (this feels familiar territory - home 

entertainment = cheap entertainment) and if you think a little thing like a 

credit card will stall consumer e-commerce you ain't thinking straight.


Sajid, for once you forgot to polish your crystal ball.


Steve Johnston

Director of Development

The IMRG

www.imrg.org

07000 46 46 74





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