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Subject: | Re: UKNM: Creativity |
From: | Caroline Tosswill |
Date: | Sat, 27 Feb 1999 14:21:43 GMT |
Ray Taylor wrote:
> Further, most web advertising is still about building traffic alone. Which
> is a stupid waste of money, considering the high cost of UK inventory.
this seems to me an absolutely extraordinary comment - of course people
advertise online to build traffic, it's the most basic requirement for the
success of a website.
branding is important too, but most campaigns will aim to build both brand and
traffic.
caroline
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Re: UKNM: Creativity, Ray Taylor
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