Re: UKNM: Publishing Markets and Obtainable Information

[James Downes]

Am I missing something here, we have been doing SWOT analyses for years now,

presumably this SWAT analysis you want to do is some kind of new management

technique!


Students, don't ya just love 'em!


james downes

www.bdmedia.co.uk


Bruce Lewin wrote:


 > Hello all,

 >

 > I am studying Management in my final year at St. Andrews and I am doing a

 > piece of work on the publishing and electronic publishing worlds.

 >

 > Could someone please refer me in the direction of US & UK publishing market

 > information and the impact of technology - enough to do a SWAT analysts?

 >

 > Specifically things like:

 > Market Breakdown

 > Market Players

 > Market Trends & Influences (technology etc.)

 >

 > I have found much of the information in reports my Global Information - but

 > does anyone know cheaper alternatives than what is listed?

 > Electronic Publishing in the Internet Era

 > http://www.gii.co.jp/english/bc3624_yy_electronic_publishing.html

 > Publishing for Professional Markets : 1999-2000 Review, Trends & Forecast

 > http://www.gii.co.jp/english/si4066_yy_publishing_professional.html

 >

 > Many thanks,

 >

 > Bruce.



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