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Subject: Re: [uk-netmarketing] Piece of string question
From: Neil.McIntosh
Date: Mon, 22 Jan 2001 11:33:36 -0000

I would imagine it varies, depending on what the site is selling and also on
whether you mean registered users to be people who have simply given over some
personal details, or who have actually parted with cash.

If in the latter category, I got a press release from Autobytel the other day,
titled "Autobytel's success to date revealed" which said they had 900,000 unique
visitors since August, and had generated 1,700 car purchase orders in that time.

Even assuming all those orders go through to completion, my dodgy arithmetic
makes that a browser to customer rate of 0.18%... would many folk on the list
regard this as success?

Neil Mc

Neil McIntosh
Deputy editor, Online
The Guardian, London
t: 020 7239 9925
f: 020 7713 4154

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