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Subject: Re: [uk-netmarketing] banner ads v PR
From: Paul Shalet
Date: Tue, 30 Jan 2001 10:27:30 -0000

A big question Niki and I would council that your first mental step should
be to think about the role of the communication and what you need to achieve
, to whom and at what budget level.

----- Original Message -----
From: "Niki Hunter" <nikiatgsc-ltd [dot] co [dot] uk>
To: "uk-netmarketing from chinwag" <uk-netmarketingatlists [dot] chinwag [dot] com>
Sent: Monday, January 29, 2001 3:13 PM
Subject: [uk-netmarketing] banner ads v PR

> Does anyone know if there is any evidence as to whether banner ads are
> or less effective than PR activity? Does this differ between b2b and b2c
> sites?
> Niki

  banner ads v PR, Niki Hunter

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