Re: UKNM: Internet marketing to a 'pink' audience

[Phil Dwyer]

CHBi did something called Planet Patrol, aimed at a pink audience some years

ago. Things will have changed since then of course, but it might be worthwhile

starting with them.


Surveys are likely to let you down in any sensitive area like sexual preference

- and I would take any data you find in this area with a giant pinch of salt.


Jo wrote:


> I wonder if anyone can help?  An aquaintance of mine is considering setting

> up an Internet business selling clubwear targeted at a gay audience.  She

> has asked me to seek statistics regarding the on-line gay community in

> Europe.  Does anyone know of any relevant statistics or resources?  This

> isn't the sort of thing to be found at isoc.org...

>

> Also, does anyone have any comments on the likelihood of this venture

> succeeding?  I've advised her to back it up with retail via standard

> channels.

>

> Jo.

>

> _____________________________________________

> Jo @ CAN-U-HACK-IT

>

> http://www.can-u-hack-it.com

> Club lifestyle and listings website - c u high   8-)