FW: UKNM: Free ISP business model

[Sanjay Mazumder]

I agree that Freeserve are growing the number of subscribers but at a

slower pace.


However, it is trying to keep its customers on Freeserve.  However, if a

consumer gets savvy once, and changes their homepage, then Freeserve has

lost the customer, for ever.


Also with the advent of tailored ISPs, such as EB for gamers, and

WHSmiths for book people, etc. etc. surely Freeserve will lose chunks of

very profitable clients.  I for one use X-Stream more and more in

preference to Freeserve.  Part of the reason is that the service is

pretty awful in that at peak times for my personal use, I often can't

get through!!


So, now that Freeserve has said it is the number 1 free ISP, it needs to

prove it, simple really.


Thanks

Sanjay Mazumder


Tel.		+44 171 549 4949

Fax		+44 171 549 4950

Mob.	+44 7803 123 520

http://www.credo-group.com



> -----Original Message-----

>

From: Geoff Inns [SMTP:geoff [dot] innsguardian [dot] co [dot] uk]

> Sent:	16 June 1999 11:34

>

To: uk-netmarketingchinwag [dot] com

> Subject:	Re: UKNM: Free ISP business model

> 

> Of course people will stay with Freeserve - parents not wanting their

> kids

> to look at adult material for one set.  I heard a Freeserve statistic

> that

> around 30% (give or take 5%) of users stay completely within Freeserve

> -

> which is why they are developing new content channels very rapidly to

> ensure

> there are less and less reasons for people to leave it. Freeserve will

> not

> grow as quickly as it did, sure, but it will still grow rapidly...

> Talking to many ISPs free and otherwise I don't think that any other

> ISP is

> marketing themselves or developing content as well (or as fast) as

> Freeserve.  Doesn't mean the race is over by a long way, however!

> 

> Geoff Inns

> Business Development Manager

> Guardian Unlimited

> 

> -----Original Message-----

>

From: Sanjay Mazumder <sanjay-mazumdercredo-group [dot] com>

>

To: uk-netmarketingchinwag [dot] com <uk-netmarketingchinwag [dot] com>

> Date: 16 June 1999 11:07

> Subject: RE: UKNM: Free ISP business model

> 

> 

> The Freeserve phenomenon cannot last, simply because so many big name

> brands have got into the same game.  Each consumer will only take one

> 'Free' ISP and since the likes of BT, WHSmiths, EB, Barclays, etc.

> etc.

> etc. have got into the game, they will all take some of the new

> customers, so Freeserve can never grow as quickly as it did

> originally.

> 

> Also, the smart internet user is shifting away from Freeserve as their

> home page.  Everyone I know who uses Freeserve, has switched their

> home

> page to Yahoo, Excite or something else.

> 

> Sanjay

>

sanjay-mazumdercredo-group [dot] com

> Tel. +44 171 549 4949

> Fax +44 171 549 4950

> Mob. +44 7803 123 520

> http://www.credo-group.com

> 

> > -----Original Message-----

>

> From: Edward Bownass [SMTP:edwardglobalgold [dot] co [dot] uk]

> > Sent: 15 June 1999 14:22

>

> To: uk-netmarketingchinwag [dot] com

> > Subject: UKNM: Free ISP business model

> >

> > Dear all,

> >

> > I just wanted to see what peoples views are on the free ISP model,

> and

> > how

> > it will change over the coming months/year.

> >

> > My personal view is that many of the free ISP's will disappear, just

> > as many

> > of the fee paid ISP's disappeared 3 or 4 years ago. Secondly, I

> think

> > there

> > will be a big shift once we get affordable unmetered services. (eg.

> > £30 quid

> > a month or so). I know NTL are already implementing a £30 a month

> > always on

> > service using cable modems and it's also rumoured that BT are

> > releasing an

> > ADSL product after it's recent trial in London.

> >

> > Do people think that freeserve will fall flat, or will it continue

> to

> > grow?

> > I've noticed recently that freeserve has been advertising

> extensively

> > in the

> > Midland's recently, on radio and buses particularly. One theory of

> > this is

> > that they've saturated their original marketing channel (i.e.

> throwing

> > CD's

> > at people in Dixons).

> >

> > Yours,

> > ---

> > Edward Bownass - Technical Director

> > Global Gold Holdings Ltd.

>

> email: edwardglobalgold [dot] co [dot] uk

> > phone: 0121 321 1601

> > fax: 0870 164 0730

> > web: http://www.globalgold.co.uk/


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