RE: UKNM: Boots online strategy?

[James Closs]

><snip> . . . why is Boots making tactical announcements ie handbag.com and

>bootsphoto.com rather than committing itself to a definite strategic

>direction?. . . <snip>

>

>Cheap and cheerful hedging of bets, I would, er, bet. Because that whole

>internet thing might just go away some day, and then where would you be

with

>your enterprise-wide strategy and all that hardware?

>


 From my experience with Boots I'd say they're just too into toe

dipping to really get anywhere in this space.


Interactive TV, brand portal jv portal, ecommerce, content provider,

+ separate sites for all the other businesses like Boots opticians

and Boots mens. All of this done pretty half heartedly - much money

splashed around but not enough commitment to really get anything off

the ground.


They also had this weird point of view where they wouldn't discount

anything on-line for fear of cannibalising their offline offering!


nb. please don't quote me on this


                                ==============


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     James Closs /     t 0171 460 4078       / When the horse

         Director /     f 0171 460 4081       / dies, get off.

    bitBull Ltd / http://www.bitBull.com /



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