RE: UKNM: Breathless

[UKMikeHales]

I think the Breathe ad is great on style etc but too many of the dot com

advertising simply doesn't state what it's about. I mean what the hell does

two snails shagging have to do with Internet service provision? Image

building, brand building - smells like more money than sense to me.

<bangs own drum> The first-ever CompuServe TV ad that's on now simply states

that using our service will help you save time and make the most of the

Net</bangs own drum> A simple message, perhaps not the flash production

values of FreeServe/Breathe etc, but it works well.



Mike

editorial director, CompuServe


> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Lois

> Grayson

> Sent: Thursday, June 08, 2000 07:10

>

To: uk-netmarketingchinwag [dot] com

> Subject: Re: UKNM: Breathless

>

>

> Ross wrote:

>

> > Hmmm,

> >

> > Strikes me that the Breathe advert has worked - after

> > all we've done nothing but discuss it for the last 2

> > days - although I'm still unlikely to use their

> > service...

> >

> > _______


[Sam says: msg chopped]



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