RE: UKNM: Breathless

[Jude Brooks]

Although I generally prefer to be a UKNM voyeur, here's my tuppence worth...


I think the TV ads for Cheeky Monkey are pretty good - the ad I've seen has

a bloke in the job centre driving off in a BMW. It's entertaining and puts

across the message about playing games to win prizes (well it did to me

anyway). And I've also seen press ads which back up the tv ads.


One of the things I vaguely remember from the marketing lectures I did turn

up to (!) was that TV offers an emotional form of advertising in that it can

provide movement, sound and vision i.e. use TV to provide the 'emotional'

awareness, but then SUPPORT IT in other media. Without knowing anything

about the Breathe campaign (which I really like creatively), maybe they're

planning to add in the educational element next....


Back to my hidey-hole...


Jude


Jude Brooks

Liv4now.com



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 the UK's totally managed affiliate marketing solution.

 ukaffiliates.com >> the net.working

 http://www.ukaffiliates.com /

salesukaffiliates [dot] com (mailto:salesukaffiliates [dot] com)

 telephone: 020 7691 1880 / fax: 020 7691 1881

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com