UKNM: PSI & Cisco Systems

[Ben Hawksworth]

People have been talking a lot about the difficulties web companies have in

dealing with advertising. When watching the starting game of Euro 2000 I

couldn't help notice the bilboards with PSI splashed over them, and the

almost constant reference to Cisco systems. Combined with Cisco's recent

spate of TV advertising it seems a little odd that these companies are

taking up tradtionally BtoC space.


I can see that there is value in these companies getting there names

recognised, but am a little worried they my be putting in bids for world

domination?


Ben



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