Re: UKNM: PSI & Cisco Systems

[Fiona Campbell-Howes]

Cisco has already reached world domination in its field - it's one of the

biggest tech companies in the world with yearly revenues of $15 billion -

it's the Microsoft of the networking market.  The trouble with these

companies is that, until recently, few people had heard of them and even

fewer understood what they were about.  The aim for these companies now is

to be recognised outside of the IT department - i.e. by CEOs and other

high-ups - so that Cisco (or whoever) gets known and becomes part of a

company's "overall networking strategy" rather than a few IT bods buying a

couple of Cisco routers here and there. This is why they are so keen to get

into sports sponsorship, and especially in Europe - which is still almost

virgin territory for big US tech companies that have saturated the home

market.  You'll find too that as the tobacco companies pull out of Formula

One sponsorship, they're being replaced by hardcore IT (as opposed to Web)

companies - they're the ones with the big bucks.



----- Original Message -----

From: Ben Hawksworth <

thawksheadhotmail [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Monday, June 12, 2000 3:59 PM

Subject: UKNM: PSI & Cisco Systems



> People have been talking a lot about the difficulties web companies have

in

> dealing with advertising. When watching the starting game of Euro 2000 I

> couldn't help notice the bilboards with PSI splashed over them, and the

> almost constant reference to Cisco systems. Combined with Cisco's recent

> spate of TV advertising it seems a little odd that these companies are

> taking up tradtionally BtoC space.

>

> I can see that there is value in these companies getting there names

> recognised, but am a little worried they my be putting in bids for world

> domination?

>

> Ben



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