Re: UKNM: great ad, bad marketing?

[Jon Ewing]

>I agree, Mike. I thought the "I kiss you!" TV ad was hilarious - and I'm

>sure I'm not alone - but for every one of us industry indiders who get the

>gag, there are a hundred thousand regular users who aren't quite so

>obsessed with the web's ubiquitous cultural cross-referencing. There's a

>lot to be said for advertising of the 'it does what it says on the tin'

>variety. But then, going by the address of my web site, of course I would

>say that.


Jon Ewing

http://www.WhatThePapersSay.co.uk


>Date: Wed, 14 Jun 2000 12:13:01 +0000

>

From: Mike Butcher <mikebcentaur [dot] co [dot] uk>

>Subject: Re: UKNM: great ad, bad marketing?

>

>It's another dotcom ad that looks good but doesn't actually tell you what

>you can do with it, hence confusion. Unlike letsbuyit, IMHO, which does.



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