Re: UKNM: great ad, bad marketing?

[Robb Masters]

On Thursday, June 15, 2000, John Enser <

JXEolswang [dot] com

> wrote:

>What about the radio ads for haburi.com.  They have a clear message about

>what they

>sell - designer clothes - but they seem to assume that everyone can spell

>haburi

>- or find it on a search engine without knowing how to spell

>it.


And as for cycosmos.com's radio ads. From hearing the ads I thought it would

be zycosmos.com. They have at least had the foresight to buy up that domain

too - but every other possibility?


This makes about as much sense to me as printing just the top half of the

digits of your phone number and making people guess what digits they really

are...


Regards,


Robb (

robb_mastersgyro [dot] co [dot] uk

)

==

Robb Masters, Head of New Media.

Gyro New Media, 1/9 Harbour Yard, Chelsea Harbour, London SW10 0XD.

T: +44 (0)20 7349 4541.  F: +44 (0)20 7351 3318.  M: +44 (0)7880 788 833.



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