UKNM: Re: UKNM Digest V1 #157

[Ian Tester]

Date: Mon, 1 Mar 1999 18:05:20 +0000

From: Geoff Inns <

geoff [dot] innsguardian [dot] co [dot] uk

>

Subject: Re: UKNM: The invisible banner?


Ford measured brand-building effectiveness of banners before they started

committing to it properly.  I did have the case study but it has gone

walkabout since I moved job, though I do remember emailing it to Kirsty

Race of Walker Media & Ian Tester of Fletcher, so if they are on this list

perhaps they can bung it out to the public.

>


Yup, I've still got it: drop me a line at

ianfletch [dot] co [dot] uk

 for a copy.


Visit our web site at www.fletch.co.uk

Ian Tester, Marketing Manager, Fletcher Research

Management Reports - Monitoring Products - Consultancy - Forums

17 Rathbone Street, London W1P 1AF, UK

T 0171 631 0202 F 0171 631 5252 E

itesterfletch [dot] co [dot] uk

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