RE: UKNM: Co-Branded Credit Cards

[Bharat Karavadra]

We envisage there being a million+ potential customers for the card so I

don't think that the number is too much of an issue.

The other reason was to help promote the brand. If customers own a credit

card with our site name on it would be a good reminder device to use us for

the service (can't say what this is yet) that we provide rather than going

anywhere else.



Bharat


I'm not sure a co-branded credit card for a site is necessarily a wise move

unless the customer base is large. Wouldn't it make more sense to build a

strong cross-marketing relationship with existing brand. Worldwide

Citibank's

iCard or VisaNext (which is reinforced by MyPoints programme) are designed

for net use.


Regards,


-Christine Harris-Smyth

www.torch-strategic.com



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