RE: UKNM: Site Inspection

[Briony Pope]

I would definitely agree that a usability factor should be in there


In addition, I think there should be some measure of how unique an offering

the site has over both on- and off-line competitors. This would help to

differentiate sites that offer really useful functionality. [there are so

many online job site these days, why would monster.com be any better than

the rest?]

Not sure what this should be called:

	Innovation? (sounds like being different in itself is a good thing)

	Usefulness?

	Effectiveness? (this would tie in nicely with the NMA effectiveness

awards? - or is effectiveness the total of all of the metrics.)


+ another metric could be customer service, response times etc...


So how about:

Usability

Usefulness

Content

Customer Service


Umm, sorry not perfect - but the gym beckons...


Briony


________________________

Briony Pope

Project Manager, Clarity

0171 397 2918

http://www.marketing.co.uk



-----Original Message-----

From: Mike Butcher [

mikebcentaur [dot] co [dot] uk (mailto:mikebcentaur [dot] co [dot] uk)

]

Sent: 13 March 2000 13:45

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Site Inspection



We're thinking of re-doing the way we review sites in our back-page Site

Inspection. The existing categories (Targeting, Branding, Content,

Interactivity) are maybe showing their age - although I'd say Content is

likely to stay up there. I'm happy to take any suggestions about the best

way to review sites from the list before we plump for something appropriate.


The four categories need to add up to 100. Currently they are:


Targeting - out of 40

Branding - out of 30

Content  - out of 30

Interactivity  - out of 30


cheers

Mike


Mike Butcher, Editor, New Media Age, 50 Poland St, London W1V4AX

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