Re: UKNM: Co-Branded Credit Cards

[Speechrad]

In a message dated 13/03/00 13:55:36 GMT Standard Time,

duncan [dot] clubboffworld [dot] net

 writes:


<< I have also heard that GE Capital can create something more akin to a

 storecard

 and operate the whole thing on behalf of the brand.  I know that they've

 done

 this for bug high-street brands.  When I was looking at creating big

 e-commerce-type-things, this seemed to be the best overall solution.  Have

 no further details, sorry.

 aye

 duncan >>


You ought to investigate how a company work before entering into an

agreement

that might upset your customers.  *Some* in alliance with high street shops

charge high interest rates (around 30%) and run schemes like Interest free

for 12 months - if not cleared pay over 4 years - the problem with this is

that the interest is front loaded and if one single penny remains unpaid

after that date you still owe all the interest. I mention no names but the

keenest to get your business will be in this bracket.


If you want customers at the low credit score end and want a cut of the deal

at any price, go ahead. If your customers are higher earners that card won't

appeal and may feel exploited.  Gear the card partner to your customer base.


Mick

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