Re: UKNM: Site Inspection

[Steve Johnston]

UAA04133

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Mike,


Scrap it.


It is a pointless effort that produces meaningless results. Replace it with

a Site of the Week chosen by an external writer (published with a potted

biog). At least that way you are likely to get a committed review by someone

who knows the subject they are reviewing.


Steve.

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On 13/03/00, at 13:44, Mike Butcher  wrote:


>We're thinking of re-doing the way we review sites in our back-page Site

>Inspection. The existing categories (Targeting, Branding, Content,

>Interactivity) are maybe showing their age - although I'd say Content is

>likely to stay up there. I'm happy to take any suggestions about the best

>way to review sites from the list before we plump for something

appropriate.

>

>The four categories need to add up to 100. Currently they are:

>

>Targeting - out of 40

>Branding - out of 30

>Content  - out of 30

>Interactivity  - out of 30

>

>cheers

>Mike

>

>Mike Butcher, Editor, New Media Age, 50 Poland St, London W1V4AX

>Online advertising, marketing, publishing, e-commerce - every week



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