Re: UKNM: Interstitials

[Ian Fenn (Chopstix)]

Richard wrote:

>I am trying to persuade my clients to use a small interstitial on their

>homepage, to prompt visitors to register their e-mail address, but they

>aren't keen - they reckon people will find it obtrusive.  Has anyone got

any

>experience of the beneficial effect of interstitials used for these

purposes

>(or any other) which I could use as ammo?


Users find interstitials an annoyance. They didn't request the

interstitial; therefore it is simply a barrier to the fulfilment of their

goal.


--

Ian Fenn

http://www.chopstix.net/



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