uk-netmarketing Archive
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Subject: | Re: UKNM: stats for TV viewers who are also online |
From: | Xtine67 |
Date: | Thu, 16 Mar 2000 14:32:08 GMT |
Less telly by Internet users is debatable trend - more interesting is usage
pattern i.e. the spike post primetime and biggest TV traffic generation
(immediate) is during major sporting events - ask any sports site - next
generation consumers stack, they watch TV and surf the Internet.
Maybe try Pew Media centre at Princeton for wrk on stacking or Jupiter,
Forrester etc.
-Christine
www.torch-strategic.com
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