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Subject: Re: UKNM: stats for TV viewers who are also online
From: Xtine67
Date: Thu, 16 Mar 2000 14:32:08 GMT

Less telly by Internet users is debatable trend - more interesting is usage
pattern i.e. the spike post primetime and biggest TV traffic generation
(immediate) is during major sporting events - ask any sports site - next
generation consumers stack, they watch TV and surf the Internet.


Maybe try Pew Media centre at Princeton for wrk on stacking or Jupiter,
Forrester etc.

-Christine

www.torch-strategic.com


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