RE: UKNM: stats for TV viewers who are also online

[Rob Venes]

This is from US research, but is interesting nonetheless, perhaps for Euro

2000...


NPD Online Research figures from the Super Bowl, earlier this year, showed

that 12% of the TV audience visited a site advertised during the ad breaks,

of which 58% went on to make a purchase. Both the FedEx and WebMD (which

featured Mohammed Ali) ads achieved a 65% recall, while the report also

revealed that 22% of viewers were also online while watching the Super Bowl.


Robert Venes

content & community director

netimperative.com

t: 0207 684 3463


-----Original Message-----

From: Tamsen Harward [

tamsenharwardhotmail [dot] com (mailto:tamsenharwardhotmail [dot] com)

]

Sent: Tuesday, March 14, 2000 5:33 PM

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: stats for TV viewers who are also online



Obviously? most people who are online also have a TV set - some reports also

suggest that users who use the internet a lot watch less telly? - but does

anyone know any stats for spikes from urls broadcast at the end of

programmes, or any other interesting stuff like what perecentage of a TV

audience does an associate web site get?


Any help/pointers greatly appreciated.


Cheers


Tamsen



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