RE: UKNM: Forrester's 'Technographics'

[Wallace, Darren]

Agreed.


I for one, am online for all 3 of those things, probably in equal measure,

depending on time of day, day of week, mood, etc.


Cheers,


D.


> Has anyone come across Forrester Research's 'Technographics' 

> segmentation of

> consumers?  <snip>

> 

> Technographics says that the key driver of internet use is 'technology

> optimism', not income, even though it admits that 'technology 

> pessimists'

> with high income also use (& shop on) the internet.  Further, 

> it divides

> internet users into three slightly clumsy groups, based on their core

> motivation: career, family/community, and entertainment/messing about.


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