RE: UKNM: .co.uk vs .com

[Bunder, Leslie]

Yes you can have very long names these days, but of course, the longer the

name the higher chance someone types it in wrongly! Yes, the possibilities

are endless, but of course it's all about the user remembering the name and

more importantly making sure the spelling is right for all the marketing!

(anyone remember Dorethy Perkins spelling its domain wrong and having to

recall its carrier bags..)


Leslie


>

From: Keith Whittaker[SMTP:kwhittakerstartingpost [dot] com]

> Sent: 	28 March 2000 18:28

>

To: uk-netmarketingchinwag [dot] com

> Subject: 	UKNM: .co.uk  vs .com

>

> The main problem these days is that the full set is not available, and

> you

> have to compromise with promoting non .com domains as your preferred

> domain

> has already gone. Hence things like .uk.com are now being pushed by

> people.

>

> Glen.

>

> Up to 1 month ago I would have agreed with the comments in your letter.

> However there has been a very significant change to the registering of Top

> level domains , which seems to have gone largely unnoticed. A short while

> ago the characters allowed in URL`s was increased from 26 to 67 (to

> include

> .com ). This presents some wonderful new opportunities in this field.

> Finding a short, trendy, catchy name is almost impossible, but with 67

> permitted characters the possibilities are endless.

> Previously, the percieved wisdom was, short name ,then prominant mission

> statement including as many keywords as possible, to ensure good search

> engine placement. Now you can use keywords in your URL and I strongly

> advise

> you to do so.

> Let`s see what cybersquatters make of this.

>

>    Keith Whittaker

>    Startingpost.com



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

post new media vacancies for free

uknm-jobschinwag [dot] com

 				*******************

 sponsor the uk-netmarketing list and website, contact

saleschinwag [dot] com

 for more details.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com