UKNM: IMRG e-business Exchange

[Steve Johnston]

As a result of the excellent response to my posting at the beginning of the

month (replicated below) I hope that you will find the following of

interest. 


The IMRG formally launches it's e-business Exchange (IMRG ebx) today ( on

the IMRG web site at http://www.imrg.org/ ) as a forum for the debate on

electronic commerce development in Europe. It is already beginning to

function as the point of discussion on the IMRG's ambitious new

collaborative white paper on Electronic Commerce in Europe.


This is in no way a competition to UKNM (he says bravely) as it will

attract a broader audience interested in the complete value chain in

e-commerce and not just in the marketing. As a web based forum it will also

be a little more intuitive for the less experienced Internet user, of which

we expect significant numbers. We will be offering an email based service

for the IMRG ebx in the coming months.


We would be delighted for any contributions to the IMRG ebx and I look

forward to meeting you there.


(Sam, I hope that you are okay with posting this.)


Regards


Steve Johnston

Director of Development

IMRG (Interactive Media in Retail Group)


http://www.imrg.org/

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The IMRG is the best source of commercial 

advantage for retail in the 4th channel



The following was posted on the 1st May 1998.

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We are currently in the consultative phase of a white paper which I think

will be of interest to the list. I am also confident that our work is

complimentary to the DMA's study.


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The IMRG, in line with its mission to accelerate the adoption of

interactive channels, is publishing a White Paper titled "Electronic

Commerce in Europe". The paper will examine the 'industry challenges'

facing consumers, merchants, manufacturers, media owners, financial

institutions, shippers, vendors and governments, and recommend specific

actions for each of these groups.  It will set out the rationale for an

e-commerce industry action plan for Europe, and context the strategic

contributions of e-Christmas and Surf and Buy.



Industry action is urgently needed to address the significant barriers

obstructing the development of electronic commerce in Europe.  Without a

concerted industry effort to level the playing field, European businesses

will be held back, while their foreign competitors will be handed unfair

advantages, particularly US businesses who are backed by positively

proactive government.


To register your interest in receiving the IMRG White Paper, just email

back to me personally (

steveimrg [dot] org

) - not to the list - with contact

details and by simply saying "YES" in the body.  Those wishing to

contribute to the paper can participate in the consultative process during

May.


Regards