Re: UKNM: RE: ...Ad Agencies

[Sean Phelan]

Just out of interest, do any of you differentiate between a .com that

has funded, one that is in the process of funding (ie. somewhere between

heads of agreement and money in bank) and one that is looking for funding?


I would have thought that ad agencies would be approached by a lot of

.coms in their pre-funded phase, trying to get an outline of a media

campaign to put in their business plan.


Sean



>Can't really speak for any other Agencies but, as a Global Company Policy,

>Carat cannot book any advertising for a client unless we have Credit Cover

>(From Trade Indemnity) or Pre-Payment for the space.

>

>Given that most Dotcoms don't have any trading history, getting Credit

>Cover is nigh on impossible.  As a result, we have to ask all dotcoms to

>pre-pay.  Escrow is one of the options however, I know our Finance Dept

>hate them!  Basically, because they still have to chase the client to get

>them to counter sign the cheque/transfer order.  Also, there is, I believe,

>some ambiguity as to who the account belongs to in the unlikely event that

>they client should go bankrupt!


[Sam says: msg chopped...]


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