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Subject: Re: UKNM: RE: ...Ad Agencies
From: Sean Phelan
Date: Wed, 17 May 2000 14:28:34 +0100

Just out of interest, do any of you differentiate between a .com that
has funded, one that is in the process of funding (ie. somewhere between
heads of agreement and money in bank) and one that is looking for funding?

I would have thought that ad agencies would be approached by a lot of
.coms in their pre-funded phase, trying to get an outline of a media
campaign to put in their business plan.


>Can't really speak for any other Agencies but, as a Global Company Policy,
>Carat cannot book any advertising for a client unless we have Credit Cover
>(From Trade Indemnity) or Pre-Payment for the space.
>Given that most Dotcoms don't have any trading history, getting Credit
>Cover is nigh on impossible. As a result, we have to ask all dotcoms to
>pre-pay. Escrow is one of the options however, I know our Finance Dept
>hate them! Basically, because they still have to chase the client to get
>them to counter sign the cheque/transfer order. Also, there is, I believe,
>some ambiguity as to who the account belongs to in the unlikely event that
>they client should go bankrupt!

[Sam says: msg chopped...]

Sean Phelan seanatmultimap [dot] com http://www.multimap.com
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  Re: UKNM: RE: ...Ad Agencies, bryan_jago

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