RE: UKNM: Waitrose man in The Guardian

[Tom Hedges]

You might have a point, but everyone knows that Waitrose has much better

food...


Tom @Prodigy Communications


> -----Original Message-----

>

From: Ben Rooney [SMTP:brooneyfirstpersonglobal [dot] com]

> Sent:	17 November 2000 06:57

>

To: uk-netmarketingchinwag [dot] com

> Subject:	UKNM: Waitrose man in The Guardian

>

> Did anyone else read the piece in Thursday's OnLine by Mark Price,

> marketing

> director of Waitrose.

>

> Boiled down to: "My driver (really) Vince, and my secretary (Debbie) tell

> me

> that the Internet is really difficult to use, so it will never catch on.

> Anyhow people don't really want to sit at home, order their goods online

> and

> have them delivered by some man in a van. No, much better to drive 5 miles

> to visit some piss poor supermarket dragging your screaming children with

> you for 90 minutes to discover they don't have half the things you wanted

> anyhow".

>

> Perhaps this explains why Tesco is the most successful supermarket in the

> UK

> and Waitrose is not. Perhaps Waitrose needs a new marketing director.

>

> Ben

>

> Ben Rooney

> Editorial Director, FirstPersonGlobal.com

> 13 Bruton Street, LONDON, W1X 7AH

> (t) 020 7333 8786  (m) 07712 397039

>

(e) brooneyfirstpersonglobal [dot] com (w) http://www.firstpersonglobal.com

> Career Management for Business Leaders in Technology



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