Re: UKNM: Waitrose man in The Guardian

[Andrew Smith]

Which begs the question why Waitrose are bothering with their own Internet

delivery services if they don't think this is going to work -

admittedly the web site says they are still "trialling" the full grocery

shop service - but the below feels as though they are going to give up on

Internet based ordering......


Tesco now even does same day delivery ie order the goods via the site in the

morning and get them delivered in the evening - though they still have very

irritating habit of bringing you "subsitute" items even though you have

expressly said that you don't want an alternative if they haven't got

it.....


----- Original Message -----

From: Ben Rooney <

brooneyfirstpersonglobal [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Friday, November 17, 2000 2:57 PM

Subject: UKNM: Waitrose man in The Guardian



> Did anyone else read the piece in Thursday's OnLine by Mark Price,

marketing

> director of Waitrose.

>

> Boiled down to: "My driver (really) Vince, and my secretary (Debbie) tell

me

> that the Internet is really difficult to use, so it will never catch on.

> Anyhow people don't really want to sit at home, order their goods online

and

> have them delivered by some man in a van. No, much better to drive 5 miles

> to visit some piss poor supermarket dragging your screaming children with

> you for 90 minutes to discover they don't have half the things you wanted

> anyhow".

>

> Perhaps this explains why Tesco is the most successful supermarket in the

UK

> and Waitrose is not. Perhaps Waitrose needs a new marketing director.

>

> Ben

>

> Ben Rooney

> Editorial Director, FirstPersonGlobal.com

> 13 Bruton Street, LONDON, W1X 7AH

> (t) 020 7333 8786  (m) 07712 397039

>

(e) brooneyfirstpersonglobal [dot] com (w) http://www.firstpersonglobal.com

> Career Management for Business Leaders in Technology



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