Re: UKNM: Online Media Buying/Selling..end of the personal touch?

[Sajid Mohammed]

---Sam Michel <

samchinwag [dot] com

> wrote:

> Has anyone

> come across any automated banner sales technology? Is it feasible?


You may have heard of FlyCast (http://www.flycast.com) which is a neat

technology which allows you to buy and sell banners online to other

members of the FlyCast Network from your desktop. The nice thing about

FlyCast is that you can buy a small amount of inventory to run test

campaigns and measure effectiveness from other members, as well as

dump any inventory that you want to get rid of quickly onto the

market. You can also block advertisers that you don't want to sell to.


I'm sure DoubleClick and others must offer something similar..?


BTW, does anyone remember the US TV series Max Headroom? On that they

had an Ad Market which was just like a Wall Street trading room where

people bought and sold airtime. A case of life imitating art?



Sajid Mohammed

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